Attitude-based versus choice-behavior-based success of brand extensions
Alexander Rühle; Franziska Völckner; Henrik Sattler; Claudia Hatje
| Year of publication: |
2012
|
|---|---|
| Authors: | Rühle, Alexander ; Völckner, Franziska ; Sattler, Henrik ; Hatje, Claudia |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 64.2012, 2, p. 125-140
|
| Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531970