Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity
| Year of publication: |
2006
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|---|---|
| Authors: | Pullig, Chris ; Netemeyer, Richard G. ; Biswas, Abhijit |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 4, p. 528-542
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