Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer evidence for the value of such models
P. Sampson
| Year of publication: |
1971
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|---|---|
| Authors: | Sampson, P. |
| Published in: |
From experience to innovation ; Pt. 2. - Amsterdam : ESOMAR. - 1971, p. 45-75
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| Subject: | Wirtschaftliche Verhalten | Verbraucher | Verhaltensforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003668581