Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Shamindra Nath Sanyal; Saroj Kumar Datta; Asok Kumar Banerjee
| Year of publication: |
2014
|
|---|---|
| Authors: | Sanyal, Shamindra Nath ; Datta, Saroj Kumar ; Banerjee, Asok Kumar |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 9.2014, 3, p. 316-339
|
| Subject: | attitude | luxury brands | TRA | subjective norm | intention | India | Indien | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284517