Attitude toward SMS advertising : a survey with reference to Indian consumers
Zia Ul Haq
| Year of publication: |
2012
|
|---|---|
| Authors: | Haq, Zia Ul |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 11.2012, 1/4, p. 271-290
|
| Subject: | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703933