Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Jinsong Huang & Song Su & Liuning Zhou & Xi Liu
| Year of publication: |
2013
|
|---|---|
| Authors: | Huang, Jinsong ; Su, Song ; Zhou, Liuning ; Liu, Xi |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 1, p. 36-46
|
| Subject: | Virales Marketing | Viral marketing | Filmproduktion | Film production | Social Web | Social web | Werbewirkung | Advertising effects | Soziales Verhalten | Social behaviour | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718236