Attitudes and customer behavior : a decision model

Alan R. Andreasen

Year of publication:	1965
Authors:	Andreasen, Alan R.
Published in:	New research in marketing : papers arising out of the Research Workshop in Marketing, University od Calif., Berkeley, summer 1963. - Berkeley. - 1965, p. 1-16
Subject:	Marktpsychologie

Type of publication:	Article
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10001838048