Attitudes and behaviors of mobile network operator customers : contributions toward empirically founded marketing strategies for mobile navigation and Internet services
Torsten J. Gerpott
| Year of publication: |
2010
|
|---|---|
| Authors: | Gerpott, Torsten J. |
| Publisher: |
München [u.a.] : Hampp |
| Subject: | Adoption <Marketing> | Akzeptanz | Aufsatzsammlung | Deutschland | Kundenforschung | Marketingstrategie | Mobiles Internet | Mobilfunk | Navigationssystem | Standortbezogener Dienst |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | X, 203 S. : graph. Darst. 210 mm x 150 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 5 Beitr. Erscheinungsjahr in Vorlageform:2010 |
| ISBN: | 978-3-86618-432-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004960531