Attitudes of E-Shoppers and Non E-Shoppers towards E-Shopping: A Comparative Study

Today, the emergence and rapid growth of E-commerce has triggered off many changes in daily life. This new phenomenon has promised change, challenges and even bright future, not only to consumers but also to the e-tailing companies, suppliers and middlemen. E-shopping plays a major role in the Indian economy and is expected to change the current scenario of shopping from physical stores to e-stores. This study aims to examine the buyers' attitude towards e-shopping and also to find the critical reasons for not shopping through online. The results reveal that buyers are still hesitating to shop online. The most important reasons for buyers in both cities not to shop online are online security, prefer to buy by touching and feeling, and customer service. The factors influencing to buy online are being able to get detailed product information, product delivery, convenience, product quality and competitive prices. These results also have some practical implications for managers and strategists of e-stores.