Attitudes toward use of advertising and various media practices by physicians
Gordon L. Freeman, Jr. and H. Ronald Moser
| Year of publication: |
2009
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|---|---|
| Authors: | Freeman, Gordon L. ; Moser, H. R. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 3, p. 400-417
|
| Subject: | Werbewirkung | Advertising effects | Ärzte | Physicians | Printwerbung | Print advertising | Gesundheitsökonomik | Health economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903773