Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Emmanuel Mogaji and Temitope Farinloye
| Year of publication: |
2018
|
|---|---|
| Authors: | Mogaji, Emmanuel ; Farinloye, Temitope |
| Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 206-216
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kundenintegration | Customer integration | Bank | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715084