Attitudes, verbal behavior, and other behavior
Raymond Augustine Bauer
| Year of publication: |
1969
|
|---|---|
| Authors: | Bauer, Raymond Augustine |
| Published in: |
Measuring advertising effectiveness. Selected readings. - Homewood, Ill. [u.a.] : Irwin. - 1969, p. 49-59
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Adler, Lee and Irving Crespi: Attitude research at sea. Chicago 1966 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879589