Attitudinal constructs towards sponsorship: Scale development using three global sporting events
| Year of publication: |
1997
|
|---|---|
| Authors: | Lee, Myung-Soo ; Sandler, Dennis M. ; Shani, David |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 14.1997, 2-3, p. 159-169
|