Attitudinal perspectives for predicting churn
Steffen Zorn and Wade Jarvis; Steve Bellman
| Year of publication: |
2010
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|---|---|
| Authors: | Zorn, Steffen ; Jarvis, Wade ; Bellman, Steve |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 4.2010, 2, p. 157-169
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009896821