Attitudinal Versus Normative Influence in the Purchase of Brand-Name Casual Apparel
| Year of publication: |
1996
|
|---|---|
| Authors: | Chang, Younhwa ; Burns, Leslie D. ; Noel, Charles J. |
| Published in: |
Family and consumer sciences research journal. - Hoboken, NJ : Wiley-Blackwell, ISSN 1077-727X, ZDB-ID 12104346. - Vol. 25.1996, 1, p. 79
|