Attracting the retailer – the information weapon

Discusses the difficulties facing retailers whose profitability has fallen while sales have risen, and the effects this has on the retail property market. Identifies the financial health of the retailers, discerning customers, occupation cost uncertainty, boom in floorspace, and competition from the non‐property market as factors which require a marketing effort by the property industry. Concludes that the use of information is vital for the property market to attract retailers.