Attracting user social media engagement : a study of three budget airlines Facebook pages
Rosanna Leung, Markus Schuckert and Emmy Yeung
| Year of publication: |
2013
|
|---|---|
| Authors: | Leung, Rosanna ; Schuckert, Markus ; Yeung, Emmy |
| Published in: |
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013. - Berlin : Springer, ISBN 3-642-36308-3. - 2013, p. 195-206
|
| Subject: | Social Web | Social web | Fluggesellschaft | Airline | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009750676