Attraction, social presence, sociability, and booking intentions : the moderating role of homophily
Year of publication: |
2021
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Authors: | Park, Jeong-Yeol ; Back, Robin M. ; Bufquin, Diego ; Nutta, Marco W. W. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 6, p. 1044-1068
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Subject: | hotel website photographs | physical and social attraction | background homophily | social presence | sociability | booking intentions | Hotellerie | Hotel industry | Website | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Social Web | Social web |
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