Attraktivität von Messen als Business-to-Business-Veranstaltung : Modellentwicklung und Ableitung veranstalterbezogener Handlungsempfehlungen
Martin Kassubek
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Kassubek, Martin |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Messe | Trade fair | Veranstaltungswirtschaft | Event sector | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Deutschland | Germany | Theorie | Theory | Business-to-Business-Marketing | Messe <Wirtschaft> |
| Description of contents: | Description [deposit.dnb.de] |
| Extent: | XV, 290 S., S. A - R graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2011 |
| Notes: | Literaturverz. S. 246 - 290 |
| ISBN: | 978-3-86955-661-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937663