Attributes influencing clothing store choice for an emerging market's Generation Y Twixter customers
Kim Helen Thompson, Debbie Ellis, Sanjay Soni and Samantha Paterson
| Year of publication: |
May 2018
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| Authors: | Thompson, Kim Helen ; Ellis, Debbie ; Soni, Sanjay ; Paterson, Samantha |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 2, p. 157-173
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| Subject: | Generation Y | Twixters | clothing store choice | choice attributes | retail | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Bekleidung | Clothing | Einzelhandel | Retail trade | Bekleidungsindustrie | Clothing industry | Zielgruppe | Target group | Schwellenländer | Emerging economies |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2017.1357647 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884104