Attributes of Likeable Television Commercials in Asia
| Year of publication: |
2008
|
|---|---|
| Authors: | Fam, Kim-Shyan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 3, p. 418-432
|