Audience involvement and persuasion in humorous advertising
by Yong Zhang
| Year of publication: |
1992
|
|---|---|
| Authors: | Zhang, Yong |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 138 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Houston, Tex., Univ., Diss., 1992 |
| Source: |
Persistent link: https://www.econbiz.de/10004848259