Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
| Year of publication: |
2006
|
|---|---|
| Authors: | Balasubramanian, Siva ; Karrh, James ; Patwardhan, Hemant |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 35.2006, 3, p. 115-142
|