Audience segmentation of Kentucky mothers by nonparticipation status in the special supplemental nutrition program for women, infants, and children
Anthony D. Panzera, Carol A. Bryant, Fran Hawkins, Rhonda Goff, Ashley Napier, Russell S. Kirby, Martha L. Coulter, William M. Sappenfield, Julie Baldwine, and Kathleen O’Rourke
| Year of publication: |
January-March 2017
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|---|---|
| Authors: | Panzera, Anthony D. ; Bryant, Carol A. ; Hawkins, Fran ; Goff, Rhonda ; Napier, Ashley ; Kirby, Russell S. ; Coulter, Martha L. ; Sappenfield, William M. ; Baldwine, Julie ; O'Rourke, Kathleen |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 1, p. 98-118
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| Subject: | Audience segmentation | CHAID | nonparticipation | WIC | Mütter | Mothers | Kinder | Children | Ernährungspolitik | Nutrition policy | Weibliche Arbeitskräfte | Women workers | Frauen | Women | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2017.1293585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687041