Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yan Yang; Amy Jo Coffey
| Year of publication: |
2014
|
|---|---|
| Authors: | Yang, Yang ; Coffey, Amy Jo |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 16.2014, 2, p. 77-103
|
| Subject: | Internetnutzung | Internet usage | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010418210