Audio design in branding and advertising
Emma Rodero and Olatz Larrea
| Year of publication: |
2021
|
|---|---|
| Authors: | Rodero, Emma ; Larrea, Olatz |
| Published in: |
Innovation in advertising and branding communication. - New York : Routledge, ISBN 978-0-367-44364-1. - 2021, p. 69-85
|
| Subject: | Werbung | Advertising | Markenführung | Brand management | Werbemusik | Advertising music | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391633