Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Eunyoung (Christine) Sung, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie, Anja Couperus, Marc Koppert
| Year of publication: |
2023
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|---|---|
| Authors: | Sung, Eunyoung ; Han, Dai-In Danny ; Choi, Yung Kyun ; Gillespie, Brian ; Couperus, Anja ; Koppert, Marc |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 11, p. 2428-2446
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| Subject: | 4th industrial revolution | augmented reality | digital human | electroencephalography | narrative transportation | storytelling | Narrative Methode | Narrative method | Digitalisierung | Digitization | Virtuelle Realität | Virtual reality | Experiment | Industrie 4.0 | Industry 4.0 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21898 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432411