Augmented reality and experience co-creation in heritage settings
Tanvi Panhale, Derek Bryce, Eleni Tsougkou
| Year of publication: |
2023
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|---|---|
| Authors: | Panhale, Tanvi ; Bryce, Derek ; Tsougkou, Eleni |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 5/6, p. 470-497
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| Subject: | service-dominant logic | augmented reality | Experience co-creation | heritage sector | producer perspective | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Virtuelle Realität | Virtual reality | Kulturgüter | Cultural heritage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2120061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299337