Augmented reality-delivered product information at the point of sale : when information controllability backfires
Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar
| Year of publication: |
2022
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|---|---|
| Authors: | Hoffmann, Stefan ; Joerß, Tom ; Mai, Robert ; Akbar, Payam |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 4, p. 743-776
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| Subject: | Augmented reality | Controllability | Field study | Point of sale | Product information | Produktinformation | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet | Informationsökonomik | Economics of information | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00855-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389259