Augmented reality : designing immersive experiences that maximize consumer engagement
Joachim Scholz, Andrew N. Smith
| Year of publication: |
March-April 2016
|
|---|---|
| Authors: | Scholz, Joachim ; Smith, Andrew N. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 2, p. 149-161
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| Subject: | Augmented reality | Advertising | Branding | Consumer engagement | Interactive marketing | Mobile marketing | Social media | User-generated content | Virtual reality | Social Web | Social web | Virtuelle Realität | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Kundenintegration | Customer integration | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Marketing | Werbung | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2015.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011451873