Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Sergio Ibáñez-Sánchez, Carlos Orús, Carlos Flavián
| Year of publication: |
2022
|
|---|---|
| Authors: | Ibáñez-Sánchez, Sergio ; Orús, Carlos ; Flavián Blanco, Carlos |
| Subject: | AR filters | augmented reality | electronic word-of-mouth | gratifications | playability | satisfaction | social media | Social Web | Social web | Virales Marketing | Viral marketing | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817136