Augmented Reality Filters on Social Media. Analyzing the Drivers of Playability Based on Uses and Gratifications Theory
Year of publication: |
2022
|
---|---|
Authors: | Ibanez-Sanchez, Sergio ; Orus Sanclemente, C. ; Flavián, Carlos |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Virtuelle Realität | Virtual reality |
Extent: | 1 Online-Ressource (20 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Ibáñez‐Sánchez, S., Orus, C., & Flavian, C. (2022). Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. Psychology & Marketing, 39(3), 559-578 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 4, 2022 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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