Augmented reality in smart retailing : a(n) (A)Symmetric Approach to continuous intention to use retail brands' mobile AR apps
S.R. Nikhashemi, Helena H. Knight, Khaldoon Nusair, Cheng Boon Liat
| Year of publication: |
2021
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|---|---|
| Authors: | Nikhashemi, S. R. ; Knight, Helena H. ; Nusair, Khaldoon ; Boon Liat Cheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-21
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| Subject: | Augmented reality app attributes | Augmented reality app engagement | Continuous intention to use augmented reality app | Hedonic & utilitarian benefits | Non-linear relationships | Psychological inspiration | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502668