Augmented reality in the retail outlet : shaping the retail shopping experience : a cross-cultural study
Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, Muhammad Usman Mumtaz
| Year of publication: |
2025
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|---|---|
| Authors: | Irshad, Waseem ; Zhou, Erhua ; Rasheed, Hafiz Muhammad Wasif ; Mumtaz, Muhammad Usman |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 4, p. 1591-1612
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| Subject: | augmented reality | beauty industry | cross-culture | magic mirror | retail | SOR theory | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015456502