Augmented reality interactive technology and interfaces : a construal-level theory perspective
Lan-Lung (Luke) Chiang, Tseng-Lung Huang and Henry F.L. Chung
| Year of publication: |
2022
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|---|---|
| Authors: | Chiang, Lanlung ; Huang, Tseng-Lung ; Chung, Henry F. L. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 4, p. 683-698
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| Subject: | Augmented reality (AR) | Construal-level theory | Interactive marketing | Technology acceptance model (TAM) | Innovationsakzeptanz | Innovation adoption | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2021-0156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536274