Augmented reality marketing : a technology-enabled approach to situated customer experience
Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Isobel Keeling, Dominik Mahr, Kode Ruyter
| Year of publication: |
2020
|
|---|---|
| Authors: | Chylinski, Mathew ; Heller, Jonas ; Hilken, Tim ; Keeling, Debbie Isobel ; Mahr, Dominik ; Ruyter, Kode |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 374-384
|
| Subject: | Augmented reality | Marketing theory | Situated cognition | Marketing management | Virtuelle Realität | Virtual reality | Marketingtheorie | Marketingmanagement | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2020.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429505