Augmented reality smart glasses : an investigation of technology acceptance drivers
Philipp A. Rauschnabel and Young K. Ro (College of Business, the University of Michigan-Dearborn)
| Year of publication: |
2016
|
|---|---|
| Authors: | Rauschnabel, Philipp A. ; Ro, Young Kyun |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 2, p. 123-148
|
| Subject: | augmented reality | smart glasses | wearables | technology adoption | technology diffusion | TAM | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Virtuelle Realität | Virtual reality | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542585