Augmenting discrete-choice data to identify common preference scales for inter-subject analyses
| Year of publication: |
2012
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|---|---|
| Authors: | Bacon, Lynd ; Lenk, Peter |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 21141046. - Vol. 10.2012, 4, p. 453-475
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