Australian consumers' discernment of different sources of "healthy eating" messages
Sandra C. Jones; Linda Tapsell; Kelly L. Andrews; Peter Williams; Parri Gregory
| Year of publication: |
2009
|
|---|---|
| Authors: | Jones, Sandra C. ; Tapsell, Linda ; Andrews, Kelly L. ; Williams, Peter ; Gregory, Parri |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 4, p. 238-246
|
| Subject: | Ernährungsverhalten | Eating habit | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Glaubwürdigkeit | Credibility | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901794