Authentic appreciation creates a winning workforce : Focus on the individual and watch the transformation take place

Purpose – Emphasizes the importance of keeping staff happy and feeling appreciated and reveals how best to do this. Design/methodology/approach – Shows what happens when employees do not feel valued and explains how best to correct this. Findings – Claims that when employees do not feel valued, staff dissatisfaction, tension in the office, more errors, poor customer service and higher staff turnover may follow. Practical implications – Describes how team members feel appreciated when appreciation is: communicated regularly; in the language and actions important to the recipient; delivered individually and is about him or her personally; and when the appreciation is viewed as being authentic. Social implications – Reveals that almost 80 per cent of people who quit their jobs cite not feeling valued as a key reason. Originality/value – Shows how communicating appreciation effectively can help to transform the workplace.