Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand
Hubert K. Rampersad; with foreword by Marshall Goldsmith and afterword by Dave Ulrich
| Year of publication: |
c2009
|
|---|---|
| Authors: | Rampersad, Hubert K. |
| Publisher: |
Charlotte, NC : Information Age Pub |
| Subject: | Führungspersönlichkeit | Leadership personality | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 261 p. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 259-261) An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company. |
| ISBN: | 978-1-60752-099-3 ; 1-60752-099-0 ; 978-1-60752-100-6 ; 1-60752-100-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003825508