Authenticating by re-enchantment : the discursive making of craft production
Benjamin J. Hartmann; Jacob Ostberg
| Year of publication: |
2013
|
|---|---|
| Authors: | Hartmann, Benjamin Julien ; Ostberg, Jacob |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 882-911
|
| Subject: | consumer culture theory | authenticity | enchantment | retro brand | netnography | brand genealogy | craft production | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790968