Authenticity : a macromarketing perspective
Djavlonbek Kadirov, Richard J. Varey, and Ben Wooliscroft
| Year of publication: |
2014
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|---|---|
| Authors: | Kadirov, Djavlonbek ; Varey, Richard J. ; Wooliscroft, Ben |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 1, p. 73-79
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| Subject: | authenticity | honesty | concern for other | ethical marketing | social status | macromarketing | Sozialer Status | Social status | Glaubwürdigkeit | Credibility | Unternehmensethik | Business ethics | Marketing | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257265