Authenticity and consumer value ratings : empirical tests from the restaurant domain
Balázs Kovács; Glenn R. Carroll; David W. Lehman
| Year of publication: |
2014
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|---|---|
| Authors: | Kovács, Balázs ; Carroll, Glenn R. ; Lehman, David W. |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 25.2014, 2, p. 458-478
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| Subject: | authenticity | organization theory | restaurants | online reviews | consumer value ratings | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Kundenwert | Customer value | Bewertung | Evaluation | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349345