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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A., (2015)
The use of public relations in projecting an organization's positive image
Olariu, Ioana, (2017)
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim, (2013)
Measurement and predictors of resilience among Latin American public relations professionals
Moreno, Angeles, (2019)
Partners in an Alliance With a Global Reach
Molleda, Juan-Carlos, (2004)
Authenticity and the construct's dimensions in public relations and communication research
Molleda, Juan-Carlos, (2010)