Autobiographical anticipations : Implications for new product concept testing
| Year of publication: |
1996
|
|---|---|
| Authors: | Sujan, M. ; Sujan, H. ; Verhallen, T.M.M. ; de Bont, C. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10011088792