Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Charles S. Areni
| Year of publication: |
2022
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|---|---|
| Authors: | Areni, Charles Scott |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 5, p. 702-717
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| Subject: | Automated text analysis | Field experiments | Leximancer | Nostalgia | Quasi-experiments | Retro brands | Sentiment analysis | Social media | User generated content | YouTube | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Emotion | Experiment | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2021-3341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407487