Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different"
| Year of publication: |
2008
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|---|---|
| Authors: | Fitzsimons, Gráinne M. ; Chartrand, Tanya L. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 1, p. 21-35
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