Avatar design of virtual salespeople : mitigation of recommendation conflicts
Yu-Ting Lin, Her-Sen Doong, and Andreas B. Eisingerich
| Year of publication: |
2021
|
|---|---|
| Authors: | Lin, Yu-Ting ; Doong, Her-Sen ; Eisingerich, Andreas B |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 24.2021, 1, p. 141-159
|
| Subject: | avatar design | cuteness | relationship satisfaction | social presence | trust | Vertrauen | Confidence | Verkaufspersonal | Salespeople | Virtuelle Realität | Virtual reality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670520964872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426782