Avoiding measurement dogma : a response to Rossiter : commentary
Edward E. Rigdon; Kristopher J. Preacher; Nick Lee; Howell Roy D.; George R. Franke ...
| Year of publication: |
2011
|
|---|---|
| Authors: | Rigdon, Edward E. ; Preacher, Kristopher J. ; Lee, Nick ; Howell, Roy D. ; Franke, George R. |
| Other Persons: | Rossiter, John R. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 11/12, p. 1589-1600
|
| Subject: | Marktforschung | Market research | Messung | Measurement | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009539451